POETRY in BUSINESS
We cultivate a new kind of intelligence — one that listens deeply, embraces nuance, and responds to complexity with empathy and imagination.
Through our 2CG® content and context approach — combining future skills, systemic-constructivist thinking, and the strengths of both human and artificial intelligence — we help unlock creative potential and drive lasting change in mindset, culture, and organisational capacity.
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As an independent non-profit association, we partner with forward-thinking leaders, organisations, artists, and users to enrich organisational life and personal wellbeing with creative dialogue, metaphor, and fresh perspectives that inspire transformation processes.
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Look, a butterfly.
Did you make a wish?
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(Louise Glueck)
Continually Enhanced with International Experts and Artists
Poetry in Business /2CG® is continually advanced and enhanced with a team of researchers, subject matter experts, engineers, artists, philosophers, and - most importantly - users, who all share a passion: co-creating a human-centered world and making people, organisations, societies, products, and services future-fit.
Shaping the Future with the Power of Story and Co-Creation
We are an independent, non-profit initiative passionate about building the skills that matter most in the 21st century. Using the internationally recognised 2CG® method, we design and deliver powerful learning experiences — grounded in practice, inspired by art, and rooted in co-creation.
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Our unique, multi-method approach blends:​
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Social learning theory
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Polyphonic & embodied storytelling
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Community-based collaboration​
This allows teams, leaders, and individuals to navigate complexity, unlock their potential, and become truly future-ready.
Our Mission: Bringing Poetic Intelligence to People & Organisations
We create tailored experiences that blend poetic intelligence, creative strategy, and deep dialogue — designed to move people, shift culture, and support transformation at every level.
Transform Strategy Through Poetic Interventions
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Poetic frameworks to support strategy, organisational change, and transformation initiatives
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Leadership retreats with a systemic and poetic lens
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Long-term culture-building programmes
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Custom coaching & advisory for change leaders
Ideal for executives, leadership teams, and transformation units.
Support Leadership With Depth-Oriented Coaching
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Executive and team coaching integrating poetic dialogue, ethical clarity, and wellbeing
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One-to-one or group coaching programmes
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Custom coaching pathways aligned with your organisation's goals
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Ideal for individuals or teams in leadership and decision-making roles
Enhance Team Capacity Through Creative Development
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Interactive workshops to build emotional intelligence, adaptive thinking & communication
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Peer-exchange dialogues (single or ongoing)
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Facilitation of communities of practice
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Ideal for teams navigating change, growth, or conflict
Measure Your Culture and Make It Tangible With Meaningful Artefacts
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Executive and team coaching integrating poetic dialogue, ethical clarity, and wellbeing
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Custom coaching pathways aligned with your organisation's goals
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Ideal for transformation, internal branding, and cultural storytelling
Ready to explore new pathways and create meaningful change? Let’s design a journey that fits your context.
Where Transformation Takes Shape
Real transformation in the digital age starts small — in how we think, collaborate, and organise our work every day.
The most successful leaders don’t wait to be disrupted — they disrupt themselves through bold ideas and ensure the right processes are in place to make change stick. Explore some of our proven projects below — each one a story of micro-level change that created lasting impact. We invite you to shape your next success story and start the transformation.
21st Century Skills Event
Leaders, employees, creative and open-minded people - got together in a Viennese theatre to envision the/their future of work.
Wortstadt
A cross-cultural initiative for employees of the United Nations in Vienna where we explore cultural and historical places in Vienna.
We invited people to share their views and ideas on specifically chosen topics. This project was funded by Viertelfestival.
An inspiring journey in the month of December where we explore and co-create across cultures, disciplines, and functions.
21st Century Skills for Youth
We do customised future skills workshops in schools. For this, we invite artists to participate in our sessions and reflect with us.
Micro Blog
Gerhard's Novel - a fantastic micro blog of an IT specialist and business leader based in Zurich about getting ready for Iron Man.
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Our Wellbeing Retreats take place in beautiful locations. Participants regain energy and tap into their creative potential.
Cross-cultural Lounge
People of the UN and the City of Vienna get together to exchange their views on specific cultural topics of their interest.
Contact us
Every conversation begins with a spark — let’s start ours and see where the words will take us.
+436767776896
1190 Vienna, Austria
Poetry in Business is an independent non-profit organisation that aims to support organisations, leaders, teams, and individuals who want to acquire future skills, ponder new possibilities, speed up their imaginative processes, effect real change and build human visions for business and private life, in considered and responsive ways. We apply the multi-modular 2CG® approach. ZVR: 1173520081